Local Spotlight: Elevate Your Next Event with Upstyle & Co.

Local GuideApril 8, 2026

If you've been to a baby shower, a graduation party, or even CDA Fashion Week lately, you might have noticed a recurring theme: stunning, high-end balloon installations that look more like art than party decor.

Meet Upstyle & Co., a Coeur d'Alene-based event styling business that is officially ending the era of boring parties. Owned by a local visionary, Upstyle & Co. has quickly become the go-to for anyone looking to add that wow factor to their celebrations. Behind the brand is Emily Tran, a young entrepreneur who is bringing a fresh, modern aesthetic to the North Idaho event scene. Emily doesn't just decorate—she designs experiences.

More Than Just Balloons

While Emily is widely known for her custom balloon arches and garlands, Upstyle & Co. is a full-service styling powerhouse. She specializes in creating cohesive, Instagram-worthy environments that take the stress off the host. Whether it's a milestone birthday or an elegant bridal shower, Emily’s services include:

Custom Balloon Installations & Photo Backdrops: Perfect for bachelorette parties, bridal showers, and birthdays.
Tablescaping & Floral Arrangements: From intimate dinner parties to grand wedding receptions.
Charcuterie Boards & Grazing Tables: Because a party is only as good as the snacks (and hers look as good as they taste).
Curated Gift Baskets: Thoughtful, custom-made bundles for any occasion.

Why We Love Supporting Local Entrepreneurs

What sets Upstyle & Co. apart is Emily's ability to perfectly match the vibe of any event. Whether you want a boho-chic neutral palette for a gender reveal or a high-energy, colorful backdrop for a 21st birthday, she nails the aesthetic every time.

Beyond the visuals, it's about the local connection. Watching a young entrepreneur like Emily pour this much creativity and hard work into our community is exactly what Coeur Guide is all about. If you have a celebration on the calendar—whether it's a small family gathering or a massive community event—make sure Emily and the Upstyle & Co. team are your first call.

How to Book

Ready to level up your next party? Check out Emily's latest work and get inspired on Instagram: @upstyleco.

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